Escape From Planet Earth was released in the UK on March 7th, 2014. It’s been great to see the movie released all over the world, but the London release deserved a picture. Gotta love those double decker buses!
The European rollout continues. The next major releases are France on May 7th, and Germany on May 29th.
Escape From Planet Earth had an INCREDIBLE opening weekend! Our total box office gross over the 4-day holiday was $21,101,976. On a budget of only $40 million, that ain’t half bad! To top it off, on February 18 (Presidents’ Day) we were #1 at the North American box office!
We went to see the movie on opening day, and it was great to watch it with an audience. We spent the entire weekend glued to our computers, waiting for the box office results and the audience response. We had a great audience response, and wound up with a B+ Cinemascore.
A huge thanks to everyone who came out and saw the movie!